Prima Donna

Belgian luxury lingerie brand designed for women with curves.

One of the oldest lingerie brands in the world, Prima Donna has been celebrating women since 1865!

Sold in over 4000 stores worldwide, a winner of multiple product and service awards, the Prima Donna brand is often referred to as “The queen of fit” and the name speaks for itself.

Providing the most comfortable and supportive fit, Prima Donna offers women of all ages an exciting variety of styles in lingerie, swimwear and sportswear categories.

From classy and elegant designs of Prima Donna to bold and playful styles of Prima Donna Twist, the lingerie collections of the brand reflect the latest fashion trends while maintaining an uncompromising quality of each product.